About Me

I’m a former journalist and museum curator turned Content Expert and UGC Creator, specializing in storytelling, brand presence, and content that resonates with women 45+.

My work is grounded in experience and designed to reflect real life, real confidence, and real connection.

For many years, I lived in the background: raising my two children, managing responsibility, and putting everyone else first. After my divorce, I kept going, doing what needed to be done, without stopping to ask what I needed.

Eventually, something shifted.

I stopped apologizing.
I stopped waiting.
I chose clarity over obligation.

That decision reshaped how I live and how I work.

What Guides My Work

Grounded Confidence

Confidence built through self-knowledge, not performance.

Ease Over Pressure

Success doesn’t require exhaustion.

Natural Beauty & Real Presence

We don’t chase youth. We show up as we are, with confidence, style, and presence.

Financial Empowerment

Women deserve education and tools that support independence and long-term security.

Lifelong Reinvention

You’re not starting over. You’re evolving with experience.

My Mission

To help women 45+ gain clarity, rebuild confidence, and create a life aligned with who they are now.

Through content, community, and brand partnerships, I help normalize visibility, confidence, and reinvention at midlife for women and for the brands that serve them.

You deserve a life that finally feels like it fits.

About Me

I’m Kelli. I’m a Content Expert, single mom of two grown kids and two fat cats. I love British mysteries, books, and singing. I’m tech-curious and always learning something new.