Looking for my journalism, museum exhibit, historical interpretation, public art, and institutional work? See my Interpretive & Institutional Writing Portfolio.
I’ve spent my career making complicated things make sense.
As a journalist, I learned to find the story inside dense information. As a museum curator, I learned to make that story matter to a stranger standing in front of it for the first time. Now I bring both of those instincts to fintech, tech, and brand content for organizations that need their audience to not just understand what they do but trust it.
The projects below span fintech, personal finance, B2B tech, and cultural institutions. Some are for brands. Some are for the women trying to navigate their financial lives with clarity and confidence. All of them start in the same place: with the reader and what she actually needs to know.
I fact-check. I research. I interview when it matters. And I write content that earns trust because it’s honest—not just because it sounds good.
I also create UGC video content for fintech and personal finance brands—so if you need both the words and the face behind them, let’s talk.
Click any project to see the thinking behind the writing.
Content Strategy
The Newsletter
One clear financial concept. One concrete action. The Clarity Letter, Issue No. 1.
The Blog Post
Retirement planning for women 55+, written from the inside out.
The Web Page
Homepage copy for Groundwork, a retirement app built for women who are closer than they think.
Selected Brand & Web Content
Click a project to see the strategy, copy, and results.
Saas landing page rewrite
Turned a confusing homepage into a clear conversion path
long-form sales page
Increased sales by addressing the objections killing conversions
brand / positioning copy
Repositioned a brand to attract higher-quality clients
What I Bring to Your Content
Fifteen years of editorial experience—including managing editor roles at American Airlines Publishing and TravelHost magazine—taught me something most content writers never learn in an agency: how to make a reader care about something they didn’t know they needed to understand.
That background shapes everything I write. I research deeply and interview subject matter experts when the material calls for it. I fact-check claims because credibility isn’t a nice-to-have—it’s the whole point. I find the narrative thread inside complex information and follow it all the way through, from the first line to the last.
The result is content that doesn’t just sound good. It holds up.
My work spans fintech, personal finance, B2B tech, and cultural institutions. The industries change, but the approach doesn’t. Start with the reader, understand what she actually needs to know, and write something worthy of her attention.
