I’m Kelli Thomerson—Information Architect, content strategist, and UGC creator.
My job is the same regardless of the subject: take what’s complicated and make it land with real people.
I’ve spent 25 years doing exactly that. As a journalist, I translated breaking news and complex policy into stories people actually read. As a museum curator, I turned 19th-century artifacts and forgotten histories into experiences that moved audiences. Now I do it for fintech and tech brands — creating UGC video content and strategic copy that helps real people understand, trust, and act on sophisticated financial and digital tools.
That’s not a career pivot. That’s one consistent skill applied across three different worlds.
What I Bring to Every Project
A journalist’s instinct for clarity.
I was trained to find the essential truth in any story and say it plainly. That discipline never leaves you.
A curator’s eye for meaning.
Museums taught me that the best content doesn’t just inform—it connects people to something larger than themselves. Every piece of copy I write is built on that principle.
A strategist’s understanding of audience.
I specialize in Gen X—particularly women navigating technology, financial tools, and digital decisions. I am that audience. I understand what earns their trust and what loses it.
The Personal Part
I discovered this work the way most meaningful things happen—through necessity and reinvention. For years, I put everything into my career and my family. When I finally stopped waiting for permission to build something of my own, KDT Creative emerged.
I’m a single mom of two grown kids and three black cats. I love British mysteries, classic rock, and opera—sometimes all in the same afternoon. I’m tech-curious, perpetually learning, and genuinely excited about what comes next.
My Mission
To help brands with complex ideas find the words that make real people stop, listen, and trust—and to help cultural institutions tell stories that connect audiences to history, art, and human experiences with clarity and respect.
If your message is complicated, I’m the person who makes it land.
